Beretta

Explore the world of Beretta through the iPad application that showcases their catalog, firearms, clothing collections, and a glimpse into the brand's history.

Fabbrica d’Armi Pietro Beretta S.p.A. is an esteemed Italian company rooted in the vision of a Renaissance craftsman. Spanning 15 generations of the Beretta family, the company's legacy dates back to the 1400s in Gardone Valtrompia, with formal documentation from 1526.

Driven by industriousness, creativity, and a dedication to customer needs, Beretta has established a renowned global presence for its high-tech, performance-driven products with distinct Italian flair. The brand’s reputation is shaped by a blend of traditional craftsmanship, innovative technologies, and state-of-the-art manufacturing processes.

Production, design, marketing, and sales collaborate seamlessly to introduce new products that cater to evolving customer demands with a keen eye on quality and innovation. Modern IT systems further strengthen marketing and sales efforts to support peripheral organizations and swiftly address market requirements.

With an impressive output of about 1,500 weapons daily, Beretta offers a comprehensive range of firearms including rifles for hunting and competition, semiautomatic rifles, pistols in various calibers, and assault rifles. A substantial portion of their production—90%—comprises sporting firearms, with more than 75% being exported to around one hundred countries.

Beyond firearms, Beretta's Clothing & Accessories line is distributed through premier gun shops across Europe and America along with exclusive Beretta showrooms under the Shop in Shop chain.

For more information on Beretta products and to join the B-club membership, visit www.beretta.com.